Experts urge effective communication programs as part of disaster management and relief
The flooding disaster which hit the eastern stretch of Luzon Island, including several cities in Metro Manila, was described by residents as the worst in years. Photo by Altermidya
This edited article by Raymund B. Villanueva is from Kodao, an independent news site in the Philippines, and is republished on Global Voices as part of a content-sharing agreement.
Many Filipinos have found a new and novel way of sending immediate aid to victims of the ongoing Luzon floods affecting the Philippines’ biggest island that were caused by Typhoon Vamco, known as Ulysses in the country: free cellphone load.
Across the Philippines, the majority of cellphone users rely on prepaid load. They need to load or top up a certain amount in order to send SMS or access the internet. The system also allows to pass or get a load from another cellphone user.
This is precisely what Michael Ramos Pagulayan, who is originally from the Isabela province in Luzon but now lives in Manila, decided to do: he offered to send 50 pesos (one US Dollar) worth of cellular load to those who need them in his home community of Auitan, San Pablo, Isabela.
Asked how much was he able to share so far, Pagulayan said he was able to send Php50 pesos each to his former elementary school classmates.
I try to help because I have no way of going home because of the coronavirus pandemic restrictions. I can’t fly home, I can’t drive. So I thought of sharing mobile phone loads to flood victims who need to contact relatives here in Manila.
Not many have taken up his offer, however, probably because they have ran out of batteries or have no mobile phone signals.
Pagulayan's home community in Auitan has been underwater for since November 12 in what many of its residents say is the worst flooding in decades. Many victims in the community had been staying on their roofs as rescue efforts are frustrated by strong currents.
Anna Balasbasm who resides in Pasay City in Metro manila, also gave 30 to 100 pesos (two US Dollars) cellular phone loads to nearly thirty flood victims from the Cagayan and Isabela provinces of Luzon.
Netizens had been storming social media sites demanding information about their families in severely flooded areas.
Mobile phones had been the most reliable way for families to exchange information during disasters in the Philippines that break down as power and communication services are shut down by strong winds and flooding, as this image posted on Twitter shows:
CAGAYAN VALLEY NEEDS HELP. Unprecedented flooding is being experienced by communities in Central Isabela and Aparri, Cagayan after seven floodgates of Magat Dam were opened due to heavy rains brought by #UlyssesPH.
Read more from @kodao : https://t.co/vhZaIud3gn pic.twitter.com/xU9kyX0b1S
— AlterMidya (@altermidya) November 14, 2020
Communication as disaster aid and relief
Ares Gutierrez, an officer with the Quezon City Disaster Response and Relief Management Council that coordinates city relief operations in that part of Metro Manila, says communications is the most crucial yet oftentimes neglected area in disaster and emergency management.
Communications bridges everything. Disaster managers need an efficient communications system to enable them to efficiently coordinate response efforts and save more lives.
Gutierrez said timely and frequent communication also prevents disinformation and assure the public that help is on its way.
Effective communications from the ground up will also enable decision-makers to determine whether response plans are working or needs calibration and now what type of further assistance is needed, he said.
In times of disaster, the public wants to know how or where they can get help, what risks or dangers they face, and how they can protect themselves and their families.
Gutierrez, a crisis and disaster risk management expert, said citizens offering mobile phone loads is indeed a way of compensating for the perceived lack or breakdown of disaster communications.
Humanity kicks in when you see people crying for help. You want to jump in and help. Sharing cellphone credit can be a lifesaver.
Gutierrez, however, warned that such gestures are useless if the phone network is totally down.
A disaster-prone country like ours should have all types of communications platform in place so we don’t get cut off during crucial moments.
Gutierrez also urged the government, the private sector and the academe to act together to implement the many disaster preparedness and communication plans that languish on the drawing boards of various institutions but lack implementation.
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